Alright, so I am here at day three, I guess, in Boise. Got here on Sunday, had a great conversation with my friend Austin Church, who helped me clarify some of my positioning and direction. I'm really excited about that.
I recorded a voice note yesterday, and then Whisper Memos ate it, and I'm really frustrated, and I don't know why, but I did a few more tests and it seems like it's working now, so we'll see what happens. Um, but I'll include uh that raw note maybe as well, but I mean the main thing that we, that he and I talked about, um, as far as uh kind of my positioning, um, is uh, you know, people are on my list because I like me, and so I should lean into that, um, and be the brand and talk about what I'm working on, in my struggles.
The dream is selling confidence to step away from your business and showing people that by talking about it, and what I'm struggling with, and the fact that I'm doing it, it should put my values front and center. He said that the products of, you know, people pay me for, is almost secondary to that, like that'll surface in time. But the biggest question that I need to answer here at Craft and Commerce is how do I make sure to keep talking about those beliefs and values.
Now, at day one of the lab offline, right, Jay's conference, I think like the big questions I'm thinking through are, you know, am I a coach or consultant? Barrett Brooks gave a really good fireside chat about this, where I'm a problem solver, and my offers and what I deliver to clients should really focus on that. And maybe I do like one-off coaching calls, but my main service should be delivering the systems and doing some of that work.
And I really like doing that work. I like building automations, and there are interesting problems to solve. And so, you know, I think like the assessment call and the podcast strategy session are good in-betweens, like I'm offering advice, but I'm also offering a solution. But I think I need to start appropriately pricing my offers based on the fact that I probably will be doing work, or at the very least, make the advice and the work doing very distinct.
I think that's something I really need to do. And so I am churning through that with Claude. I like did a brain dump into Claude, and I'm asking it to coalesce on a bunch of stuff. But I have a lot of clarity. I've already updated my homepage, and I think that I'm excited about the direction things are going in, and really figuring out, you know, driving traffic to my newsletter and building trust and getting people to hire me at a better clip, because I have much better positioning.
So I'm excited for today. I think taking this and then kind of like resting up on Wednesday, tomorrow, before Crafting Commerce, will give me some extra clarity on what I should be looking for in the conversations I should be having at Crafting Commerce. I'm seeing a lot of people, you know, kind of talk through the fact that they have a hard time with their systems, and I think I can help them. I know I can help them, and so it's about, you know, being a bit more strategic about getting clients and having conversations and things like that.
So that's what I'm thinking through. I'm really enjoying my time here and the conversations, and I feel good. I feel tired. I need to go to bed earlier tonight, but I'm really enjoying myself.